Two New Books from Noted Economist Panos Mourdoukoutas
Explore the Global Businesses of New Century
November 9, 1998 -- Panos Mourdoukoutas, a resident of Plainview, N.Y.
and a professor of economics at the C.W. Post Campus of Long Island University
in Brookville, N.Y., is releasing two books in 1999 based on his research
of the European and Asian economies. Both books are from Quorum Books,
a division of Greenwood Publishing Group Inc. of Westport, Conn. To purchase
the books call (203) 226-3571, fax: (203) 222-1502, web site: www.greenwood.com.
China Against Herself Innovation or Imitation in Global
Business?
Will China's growing economy outstrip the economic power of Japan and the
advanced industrialized democracies of the West? The answer is "no,"
according to Yuko Arayama and Panos Mourdoukoutas, authors of the soon
to be released book China Against Herself: Innovation or Imitation in Global
Business? For China to continue its phenomenal growth, it needs to sustain
a huge world market for its products and the technological and organizational
capacity for innovation. In a well thought-out analysis, the authors explore
why China cannot secure these economic conditions, its role in the world
economy and its strengths in low-cost mass-production.
Yuko Arayama teaches and conducts research in economic theory and applied
economics and is director of the Contemporary Japanese Economic Research
Program at Beijing University. Panos Mourdoukoutas is a professor of economics
at the C.W. Post Campus of Long Island University in Brookville, N.Y. where
he teaches and conducts research on the Japanese and Asian economies.
The Global Corporation: The Decolonization of International Business
The business climate of the new millennium is seeing the "multinational
corporation" being replaced by the "global corporation,"
according to a soon-to-be-released book by Panos Mourdoukoutas.
In The Global Corporation: The Decolonization of International Business,
Dr. Mourdoukoutas asserts that the global corporation is actually a network
of independent entrepreneurs who are changing the face of business. Since
they are liberated from the control of headquarters, they are empowered
to implement a new vision to the overall enterprise, its competitive strategies
and its internal coordination and communication.
Drawing upon his decades of experience as a business and government
consultant, Dr. Mourdoukoutas examines the distinctions between "corporate
colonialism" and the emerging globalization of business, whereby a
parent company treats each international business organization as a single,
integrated regional or global market. The global corporation sets up autonomous
divisions or forms partnerships to handle each product line for the entire
region or world market. In this network organization, the parent company
plays the role of support office for the individual divisions, which are
treated as equals. The basic structure consists of a "support level"
that handles company-wide concerns, and a "unit level" that deals
with unit-specific concerns. The two-level management structure is integrated
and reinforced by a corporate vision as well as effective communication
and incentive structures.
For more information call the C.W. Post Public
Relations Office at (516) 299-2333 or e-mail pr@cwpost.liu.edu
or send mail to: Long Island University, C.W. Post Campus, 720 Northern
Blvd., Brookville, New York 11548-1300.
