Collective Entrepreneurship is Driving
U.S. Prosperity - New Book by Panos Mourdoukoutas Examines New
Business Strategies
October 25, 1999 -- Panos Mourdoukoutas, Professor of Economics
at the C.W. Post Campus of Long Island University in Brookville,
has authored a new book which explores how organizations in the
new millennium can only survive by altering their current business
strategies.
"As globalization gains momentum and reengineering becomes
universal, firms can no longer be sure of achieving sustainable
competitive advantages through improved operating effectiveness,"
says Dr. Mourdoukoutas. "In order to achieve a competitive
advantage, firms must undertake drastic measures to succeed in
a changing business environment."
Dr. Mourdoukoutas explores this theme in his latest book,
Collective Entrepreneurship in a Globalizing Economy (Quorum
Books, 1999), where he asserts that business strategies in the
new millennium will focus on revenue growth and on the "constructive
destruction" of conventional corporations. According to
Dr. Mourdoukoutas, to enhance revenues through the management
of constructive destruction, companies must achieve organizational
mutations and permutations, turning themselves from hierarchical
managerial units into entrepreneurial networks. The networks
are communities which share a common fate: the risks and rewards
associated with the discovery and exploitation of new business.
Dr. Mourdoukoutas also says that in some cases, entrepreneurial
networks can be extended outside the conventional borders of
the corporation - vertically to suppliers, distributors, and
customers, and horizontally to former competitors. In such networks,
the focus of business strategy should not be on the division
of labor or by tasks or processes; rather, upon the division
of entrepreneurship and its diffusion among all
of the firm's members.
To order Collective Entrepreneurship in a Globalizing Economy,
call Greenwood Publishing Group Inc. at 800-225-5800. Additional
books by Dr. Mourdoukoutas include The Global Corporation
(Quorum, 1999) and China Against Herself (Quorum, 1999
with Yuko Arayama). For additional information, contact the C.W.
Post Public Relations Office at (516) 299-2333, or contact Dr.
Mourdoukoutas at mourdouk@liu.edu.
For more information call the C.W. Post
Public Relations Office at (516) 299-2333 or e-mail pr@cwpost.liu.edu or send
mail to: Long Island University, C.W. Post Campus, 720 Northern
Blvd., Brookville, New York 11548-1300.
